What do you think of when you consider the word "grounded"? The interpretations can be endless and the ways to convey "grounded" through art are even more endless. That is what is so great about creating something -
it's your own.
Grounded is the word provided by
Illustration Friday for last week's art challenge (every week artists submit their work based on a given word - read more
here). I've decided to participate every week and so far, so good!
Immediately when I thought of the word grounded, I thought of a grounded airplane - a common annoyance and sometimes major problem for frequent flyers (and the reason I failed an exam back in university due to a
32 hour delay that kept my friends and I in Cuba instead of in class). I wasn't sure exactly how to depict it though - a
plane sitting on a runway seemed too boring to even consider expanding on. I really liked the airplane theme though and decided to keep with it and then it came to me; that
damn seatbelt sign that keeps you in your 17inch wide prison with no escape.
What's more grounded than that? I see it as a symbol that most flyers despise and therefore would make a relatable graphic for a t-shirt design.
My process began with a little encouragement from artists that inspire me. When I came across artwork by
John Averill I decided to try to emulate his style. I really enjoy the whimsical feel, shapes and texture of his advertisements as well the simplicity of his work. I felt it was the right approach to create a piece with such a graphic symbol as its focal point. Here are some examples of his work that I tried to emulate for this project:
If you look closely you can see the texture (almost like tissue paper) on the work on the left. This was a big reason I wanted to emulate Averill's work - while the shapes are simplistic, the texture keeps it interesting. And while I had a style in mind in which to complete my project; I needed to start on the content - hence, thumbnails!
I played around with adding
personification to the buckle or the arrow in the seatbelt sign, but I couldn't get it to look quite right so I let go of that idea and kept it really simple.
After deciding on a couple key elements to my design, I began work on colour composites in Adobe Photoshop (I prefer it over Illustrator, even for graphics like these). The most important (and exciting!) part of finishing up these comps was adding the
parchment paper texture overlay - my attempt at recreating the texture Averill uses in his 7UP ad above. I simply placed a high resolution image of parchment paper over my completed comp and adjusted the layer to 'overlay' mode - and voila! Here are some of the final options for my design:
After some contemplating over the "Lockdown Mode" type, I decided to keep it as it is fitting to have sarcastic commentary on a t-shirt and humour was my main target for this project. It exemplifies the sarcasm I was hoping to achieve by comparing sitting in your plane seat to a level of crisis. It definitely suits the
"first world problems" trend that seems to be gripping North America's youth.
Alas, I arrived here:
I don't have any friends that are flight attendants or anything of the sort, but if I did - I would buy this shirt for them - wouldn't you? ;) It was really fun to share this process with you and hope you'll come back to see what I've done for next week's
Illustration Friday word challenge!